Snapchat is now loosing the "chat". The company has been renamed Snap Inc., the Wall Street Journal reported late Friday night.
So Snapchat is now Snap Inc, a company that plans to go beyond a multimedia messaging app, said ceo Evan Spiegel. And company has also announced a new product named snaptacles,which are video recording sunglasses. which is trendy upgrade of Google glasses.
They contain a 115-degree-angle lens that will allow the wearer to record up to 30 seconds of video, which means it records videos in similar way human eyes see, and it will cost $129.99.
Snap Inc will start selling Spectacles by end of October or early November at $130. The glasses will be available in one size and three colours: black, teal, and coral. Ceo of Snap.inc Evan Spiegel also said that they will have a limited distribution at first.
CEO Evan Spiegal, who has also changed the company's name to Snap Inc, says, "When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product, Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product - but doesn't lose the familiarity and fun of our team and brand." The company now call itself "a camera company".
Checkout Snaptacles's youtube video -
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